{"id":592,"date":"2024-09-11T10:00:35","date_gmt":"2024-09-11T09:00:35","guid":{"rendered":"https:\/\/chillma-tobacco.de\/data-protection\/"},"modified":"2024-09-11T10:00:35","modified_gmt":"2024-09-11T09:00:35","slug":"data-protection","status":"publish","type":"page","link":"https:\/\/chillma-tobacco.de\/en\/data-protection\/","title":{"rendered":"Data protection"},"content":{"rendered":"

Data protection<\/h1>\n
\n

1) Introduction and contact details of the controller<\/strong><\/p>\n

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified. <\/p>\n

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Top Unity Entertainment GmbH, Carl-Zeiss-Stra\u00dfe 27 63322 R\u00f6dermark, Deutschland, Tel.: +49 (0) 6074 919 98 63, E-Mail: info@chillma-tobacco.com. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.<\/p>\n

2) Data collection when visiting our website<\/strong><\/p>\n

2.1 If you only use our website for information purposes, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the site server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you: <\/p>\n

– Our visited website
– Date and time at the time of access
– Amount of data sent in bytes
– Source\/reference from which you reached the page
– Browser used
– Operating system used
– IP address used (if applicable: in anonymized form)<\/p>\n

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use. <\/p>\n

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string “https:\/\/” and the lock symbol in your browser line. <\/p>\n

3) Cookies<\/strong><\/p>\n

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after you close your browser (so-called “session cookies”), while others remain on your device for longer and enable page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the cookie settings overview of your web browser. <\/p>\n

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit. <\/p>\n

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.<\/p>\n

Please note that if you do not accept cookies, the functionality of our website may be limited.<\/p>\n

4) Making contact<\/strong><\/p>\n

4.1 Tidio<\/p>\n

This website uses a live chat system from the following provider: Tidio Poland Sp. z o.o., Wojska Polskiego 81, 70-481 Szczecin, Poland <\/p>\n

The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, because it is necessary for the initiation or execution of the contract, or in accordance with Art. 6 para. 1 lit. f GDPR due to our legitimate interest in the effective support of our site visitors. <\/p>\n

Subject to any statutory retention periods to the contrary, your data transmitted in this way will be deleted once the matter in question has been conclusively clarified.<\/p>\n

In addition, further information may be collected and evaluated for the purpose of creating pseudonymized user profiles with the help of cookies, which, however, do not serve your personal identification and are not merged with other data sets. If this information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes. <\/p>\n

The setting of cookies can be prevented by appropriate browser settings. In this case, however, the functionality of our website may be restricted. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future. <\/p>\n

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

4.2 Calendly<\/p>\n

We use the services of the following provider to provide an online appointment booking function: Calendly, LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA<\/p>\n

For the purpose of making appointments, first and last name and email address (and telephone number if a telephone appointment is requested) are collected in accordance with Art. 6 para. 1 lit. b GDPR and transmitted to the provider in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in effective customer management and efficient appointment management and stored there for the purpose of organizing appointments. <\/p>\n

After the appointment has been held or the agreed appointment period has expired, your data will be deleted by the provider.<\/p>\n

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

For the transfer of data to the USA, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.<\/p>\n

4.3 Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. <\/p>\n

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary. <\/p>\n

5) Use of customer data for direct advertising<\/strong><\/p>\n

5.1 Registration for our e-mail newsletter<\/p>\n

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on a corresponding link. <\/p>\n

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. Once you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. <\/p>\n

5.2 MailChimp<\/p>\n

Our e-mail newsletters are sent via this provider: The Rocket Science Group, LLC d\/b\/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA<\/p>\n

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f GDPR so that they can send the newsletter on our behalf. <\/p>\n

Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the e-mails sent, which can measure opening rates and specific interactions with the content of the newsletter. End device information (e.g. time of access, IP address, browser type and operating system) is also collected and analyzed, but not merged with other data sets. <\/p>\n

You can revoke your consent to newsletter tracking at any time with effect for the future.<\/p>\n

We have concluded an order processing contract with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.<\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

6) Online marketing<\/strong><\/p>\n

Google AdSense<\/p>\n

This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and analyzed. The information generated by the cookie and\/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA. <\/p>\n

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and\/or if third parties process this data on behalf of Google. <\/p>\n

All processing described above, in particular the reading of information on the end device used via cookies and\/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to our website. <\/p>\n

You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.<\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

Google’s privacy policy can be viewed here: https:\/\/www.google.de\/policies\/privacy\/<\/p>\n

7) Web analysis services<\/strong><\/p>\n

7.1 Google Analytics 4<\/p>\n

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables your use of our website to be analyzed.<\/p>\n

By default, Google Analytics sets 4 cookies when you visit the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference. <\/p>\n

The information is transferred to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible. <\/p>\n

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide us with other services relating to website activity and internet usage. The abbreviated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted. <\/p>\n

All processing described above, in particular the setting of cookies on the terminal device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. <\/p>\n

Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website. <\/p>\n

We have concluded an order processing contract with Google, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

Further legal information on Google Analytics 4 can be found at https:\/\/policies.google.com\/privacy?hl=de&gl=de and at https:\/\/policies.google.com\/technologies\/partner-sites<\/p>\n

Demographic characteristics<\/p>\n

Google Analytics 4 uses the special function “demographic characteristics” and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months. <\/p>\n

Google Signals<\/p>\n

As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the “Personalized advertising” function in the settings of your Google account. To do this, follow the instructions on this page: https:\/\/support.google.com\/ads\/answer\/2662922?hl=de You can find more information about Google Signals at the following link: https:\/\/support.google.com\/analytics\/answer\/7532985?hl=de <\/p>\n

UserIDs<\/p>\n

As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices. <\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

7.2 1&1 IONOS WebAnalytics<\/p>\n

This website uses the web analysis service of the following provider: 1&1 IONOS Internet SE, Elgendorfer Str. 57, 56410 Montabaur, Germany<\/p>\n

With the help of cookies and\/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization rules out the possibility of direct personal identification. Your personal data is not merged with clear data collected in any other way. <\/p>\n

All processing described above, in particular the reading or storage of information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website. <\/p>\n

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

7.3 Google Optimize<\/p>\n

This website uses “Google Optimize”, a service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).<\/p>\n

Based on “Google Analytics”, the service enables a statistical evaluation of the use of new functions and content on the website by displaying test variants to certain user groups. In the interest of improving the attractiveness of our website, this allows us to understand which variants are preferred by users. <\/p>\n

Google Optimize uses cookies, i.e. small text files that are stored on your end device and enable an analysis of your use of a website. The information collected by cookies about your use of the website is usually transmitted to a Google server, where it is stored and processed. This may also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there. <\/p>\n

All processing described above, in particular the setting of cookies for the storage and reading of information on the terminal device you use to access the website, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google Optimize will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service using the “cookie consent tool” provided on the website. <\/p>\n

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

7.4 Google Tag Manager<\/p>\n

This website uses the “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).<\/p>\n

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a standardized user interface. Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analyses. However, Google Tag Manager transmits your IP address to Google when you access a page and may store it there. Transmission to servers of Google LLC. in the USA is possible. <\/p>\n

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website. <\/p>\n

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

8) Retargeting\/remarketing and conversion tracking<\/strong><\/p>\n

8.1 Facebook pixel for the creation of custom audiences<\/p>\n

Within our online offering, we use the “Facebook Pixel” service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”)<\/p>\n

If a user clicks on an advertisement placed by us on Facebook, a parameter is added to the URL of our linked page with the help of “Facebook Pixel”. This URL parameter is then entered in the user’s browser after redirection by a cookie that our linked page sets itself. <\/p>\n

On the one hand, this enables Facebook to determine the visitors to our online offering as a target group for the display of ads (so-called “Facebook ads”). Accordingly, we use the service to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called “custom audiences”). <\/p>\n

On the other hand, “Facebook Pixel” can be used to track whether users have been redirected to our website after clicking on a Facebook ad and what actions they take there (so-called “conversion tracking”).<\/p>\n

The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes. <\/p>\n

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website. <\/p>\n

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

The information generated by Facebook is usually transmitted to a Facebook server and stored there; in this context, it may also be transmitted to Meta Platforms Inc. servers in the USA. <\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

8.2 Google Ads Remarketing<\/p>\n

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland<\/p>\n

For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have consented to Google linking your Internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA. <\/p>\n

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to our website. <\/p>\n

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. <\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

8.3 – Google Ads conversion tracking<\/p>\n

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred. <\/p>\n

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. <\/p>\n

Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https:\/\/policies.google.com\/technologies\/partner-sites<\/p>\n

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website. <\/p>\n

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:<\/p>\n

https:\/\/www.google.com\/settings\/ads\/plugin?hl=de<\/p>\n

Please note that if you have deactivated the use of cookies, certain functions of this website may not be available or may only be available to a limited extent.<\/p>\n

Google’s privacy policy can be viewed here: https:\/\/www.google.de\/policies\/privacy\/<\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

– Google Ads conversion tracking<\/p>\n

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).<\/p>\n

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred. <\/p>\n

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. <\/p>\n

In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. <\/p>\n

Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https:\/\/policies.google.com\/technologies\/partner-sites<\/p>\n

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website. <\/p>\n

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:<\/p>\n

https:\/\/www.google.com\/settings\/ads\/plugin?hl=de<\/p>\n

In order to target users whose data we have received in the context of business or business-like relationships even more effectively, we use a customer matching function as part of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily e-mail addresses and telephone numbers) to Google electronically. Google does not have access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables the display of personalized advertising across all Google services linked to the respective Google account. <\/p>\n

Customer data will only be transmitted to Google if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google’s data protection measures in relation to the customer matching function can be found here: https:\/\/support.google.com\/google-ads\/answer\/6334160?hl=de&ref_topic=10550182 <\/p>\n

Google’s privacy policy can be viewed here: https:\/\/www.google.de\/policies\/privacy\/<\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

– Google Marketing Platform<\/p>\n

This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).<\/p>\n

GMP uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser’s website using the same browser and makes a purchase via this website. According to Google, GMP cookies do not contain any personal information. <\/p>\n

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server.<\/p>\n

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and store it. When using GMP, personal data may also be transmitted to the servers of Google LLC. in the USA. <\/p>\n

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website. <\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

You can find the privacy policy of GMP by Google here: https:\/\/www.google.de\/policies\/privacy\/<\/p>\n

– Google Ads conversion tracking without cookies<\/p>\n

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).<\/p>\n

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred. <\/p>\n

This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time.<\/p>\n

Instead, the local memory of your browser is used to store an individual ID assigned by Google, which enables your use of the website to be analyzed. For this purpose, certain user information is processed via the ID. <\/p>\n

The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected in this way is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. <\/p>\n

However, they do not receive any information with which users can be personally identified. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https:\/\/policies.google.com\/technologies\/partner-sites <\/p>\n

If the information collected has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns. <\/p>\n

Google’s privacy policy can be viewed here: https:\/\/www.google.de\/policies\/privacy\/<\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

9) Page functionalities<\/strong><\/p>\n

9.1 Google Maps<\/p>\n

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).<\/p>\n

Google Maps is a web service for displaying interactive (land) maps in order to visualize geographical information. Using this service will show you our location and make it easier for you to find us. <\/p>\n

Information about your use of our website (such as your IP address) is transmitted to Google servers and stored there when you access those subpages in which the Google Maps map is integrated; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. <\/p>\n

The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google’s legitimate interest in the display of personalized advertising, market research and\/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used. <\/p>\n

Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection. <\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

9.2 Google Web Fonts<\/p>\n

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland<\/p>\n

When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. In the process, certain browser information, including your IP address, is transmitted to the provider. <\/p>\n

Data may also be transmitted to: Google LLC, USA<\/p>\n

The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer. <\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

9.3 Google Customer Reviews (formerly Google Certified Merchant Program)<\/p>\n

We work with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an e-mail survey from Google. <\/p>\n

If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your e-mail address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. The review you provide will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your review will also be used for Google seller reviews. As part of the use of Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. in the USA. <\/p>\n

You can withdraw your consent at any time by sending a message to the data controller or to Google.<\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

9.4 Google Meet<\/p>\n

We use this provider to conduct online meetings, video conferences and\/or webinars: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland<\/p>\n

This may also involve transmission to the servers of Google LLC. in the USA. <\/p>\n

The provider processes different data, whereby the scope of the data processed depends on the data you provide before or during participation in an online meeting, video conference or webinar. Your data is processed as a communication participant and stored on the provider’s servers. In particular, this may include your login data (name, email address, telephone number (optional) and password) and session data (topic, participant IP address, device information, description (optional)). <\/p>\n

In addition, image and audio contributions from participants as well as voice input in chats can be processed.<\/p>\n

Art. 6 para. 1 lit. b GDPR serves as the legal basis for the processing of personal data required for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures). If you have given us your consent to process your data, the processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. <\/p>\n

In addition, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in the effective conduct of the online meeting, webinar or video conference in accordance with Art. 6 para. 1 lit. f GDPR. <\/p>\n

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.<\/p>\n

9.5 Zoom<\/p>\n

We use this provider to conduct online meetings, video conferences and\/or webinars: Zoom Video Communications Inc, 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA<\/p>\n

The provider processes different data, whereby the scope of the data processed depends on the data you provide before or during participation in an online meeting, video conference or webinar. Your data is processed as a communication participant and stored on the provider’s servers. In particular, this may include your login data (name, email address, telephone number (optional) and password) and session data (topic, participant IP address, device information, description (optional)). <\/p>\n

In addition, image and audio contributions from participants as well as voice input in chats can be processed.<\/p>\n

Art. 6 para. 1 lit. b GDPR serves as the legal basis for the processing of personal data required for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures). If you have given us your consent to process your data, the processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. <\/p>\n

In addition, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in the effective conduct of the online meeting, webinar or video conference in accordance with Art. 6 para. 1 lit. f GDPR. <\/p>\n

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

For the transfer of data to the USA, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.<\/p>\n

9.6 Heyflow<\/p>\n

We use the services of the following provider to conduct surveys or online forms: Heyflow GmbH, Jungfernstieg 49, 20354 Hamburg, Germany<\/p>\n

The provider enables us to design and evaluate surveys and online forms. In addition to the respective personal data that you enter in the forms, information about your operating system, browser, date and time of your visit, referrer URL and your IP address is also collected, transmitted to the provider and stored on the provider’s servers. <\/p>\n

The information you enter in the forms is stored under password protection to ensure that third parties cannot access it and that only we can evaluate the data for the purpose stated in the form.<\/p>\n

When processing personal data that is required to fulfill a contract with you (this also applies to processing operations that are required to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as the legal basis. If you have given us your consent to process your data, the processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR. Any consent given can be revoked at any time with effect for the future. <\/p>\n

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

9.7 Online applications via a form<\/p>\n

On our website, we advertise current vacancies in a separate section, for which interested parties can apply using a corresponding form.<\/p>\n

Applicants must provide all personal data necessary for an informed assessment, including general information such as name, address and contact details, as well as performance-related evidence and, if applicable, health-related information. Details of how to apply can be found in the job advertisement. <\/p>\n

When the form is sent, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated exclusively for the purpose of processing the application. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR (or \u00a7 26 para. 1 BDSG), in the sense of which the application procedure is considered to be the initiation of an employment contract. <\/p>\n

Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application process, the processing is carried out in accordance with Art. 9 para. 2 lit. b. GDPR so that we can exercise the rights arising from labor law and social security and social protection law and fulfill our obligations in this regard. <\/p>\n

Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant’s fitness for work, for medical diagnostics, health or social care or treatment or for the management of health or social care systems and services. <\/p>\n

If the applicant is not selected or if an applicant withdraws their application prematurely, their data submitted on the form and all electronic correspondence, including the application email, will be deleted after 6 months at the latest following a corresponding notification. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, to be able to comply with our obligations to provide evidence under the regulations on equal treatment of applicants. <\/p>\n

In the event of a successful application, the data provided will be processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with \u00a7 26 para. 1 BDSG) for the purpose of implementing the employment relationship. <\/p>\n

9.8 Applications for job advertisements by e-mail<\/p>\n

We advertise current vacancies on our website in a separate section, for which interested parties can apply by e-mail to the contact address provided.<\/p>\n

Applicants must provide all personal data necessary for an informed assessment, including general information such as name, address and contact details, as well as performance-related evidence and, if applicable, health-related information. Details of how to apply can be found in the job advertisement. <\/p>\n

After receipt of the application by e-mail, the data will be stored and evaluated exclusively for the purpose of processing the application. In the event of queries, we use either the applicant’s e-mail address or telephone number. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR (or \u00a7 26 para. 1 BDSG), in the sense of which the application procedure is considered to be the initiation of an employment contract. <\/p>\n

Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application process, the processing is carried out in accordance with Art. 9 para. 2 lit. b. GDPR, so that we can exercise the rights arising from labor law and social security and social protection law and fulfill our obligations in this regard. <\/p>\n

Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant’s fitness for work, for medical diagnostics, health or social care or treatment or for the management of health or social care systems and services. <\/p>\n

If the applicant is not selected or if an applicant withdraws their application prematurely, their submitted data and all electronic correspondence, including the application email, will be deleted after 6 months at the latest following a corresponding notification. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, to be able to comply with our obligations to provide evidence under the regulations on equal treatment of applicants. <\/p>\n

In the event of a successful application, the data provided will be processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with \u00a7 26 para. 1 BDSG) for the purpose of implementing the employment relationship. <\/p>\n

10) Tools and miscellaneous<\/strong><\/p>\n

Cookie Consent Tool<\/p>\n

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the website in the form of an interactive user interface, on which consent for certain cookies and\/or cookie-based applications can be given by ticking a box. By using the tool, all cookies\/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user’s end device if consent has been granted. <\/p>\n

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this process. <\/p>\n

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website. <\/p>\n

Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent. <\/p>\n

Where necessary, we have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.<\/p>\n

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.<\/p>\n

11) Rights of the data subject<\/strong><\/p>\n

11.1 The applicable data protection law grants you the following data subject rights (information and intervention rights) vis-\u00e0-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:<\/p>\n

– Right of access pursuant to Art. 15 GDPR;
– Right to rectification pursuant to Art. 16 GDPR;
– Right to erasure pursuant to Art. 17 GDPR;
– Right to restriction of processing pursuant to Art. 18 GDPR;
– Right to information pursuant to Art. 19 GDPR;
– Right to data portability pursuant to Art. 20 GDPR;
– Right to withdraw consent pursuant to Art. 7 (3) GDPR;
– Right to lodge a complaint pursuant to Art. 77 GDPR. <\/p>\n

11.2 Right of objection<\/p>\n

If we process your personal data as part of a balancing of interests on the basis of our overriding legitimate interest, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation.<\/p>\n

If you exercise your right to object, we will stop processing the data concerned. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims. <\/p>\n

If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of such marketing. You can exercise your objection as described above. <\/p>\n

If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.<\/p>\n

12) Duration of storage of personal data<\/strong><\/p>\n

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).<\/p>\n

When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent. <\/p>\n

If there are statutory retention periods for data that is processed within the framework of legal or similar obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for contract fulfillment or contract initiation and\/or we no longer have a legitimate interest in further storage. <\/p>\n

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims. <\/p>\n

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR. <\/p>\n

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data is deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.<\/p>\n<\/div>\n


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